cb. Official | Website Redesign
Charlene Bailey is on a mission to change to figure skating world one outfit at a time. It’s Charlene’s belief that figure skating fashion needs a facelift. Designed by a skater, for a skater, cb. Official is figure skating’s newest up-and-coming elite brand for training and competition both on and off the ice.
Specializing in custom garments and Official Practice Wear, cb. Official is based in Toronto and every garment is designed and handmade by her.
Charlene reached out needing a website revamp. With more exposure cb. Official was getting, she needed a home that would attract clients and streamline her process.
Charlene had two separate websites, one personal and one for a cb. Official shop. The decision was made to amalgamate the two, keeping the two domains and linking them to one website.
visit the live site: cbofficial.ca
“The one thing that made me decide I wanted to hire Amy was a combination of her visual prowess but that she just GETS my business and everything I stand for and where I want to go with it. She took the time to get to know not only the project but ME as a human, and that’s the driving force behind why the finished product is so “me” but like way cooler.”
